5 Tips to Make Your Hotel Upsell Offers Friendly for Online Sales
- A good photo is worth a thousand words
- “Less Is More” is always the best way to describe your product
- Detailed inclusion increases online sales conversion
- Fewer T&C shortens the decision-making process
- Online purchase discount drives more pre-arrival sales
As a hotelier, we are very familiar with our own products. We can introduce them to our guests very well about the selling point, product advantages and more. But once it is an online sale, we do have the opportunity to explain in detail. So, how do you make your hotel upsell offers friendly for online sales? Here are 5 important tips to optimise your products for better online sales.
1. A good photo is worth a thousand words
Product images should be clear and of high-resolution. If possible, images should also offer different perspectives and detailed views of the product. For example, if the product is a romantic set dinner, the photo should not just be a couple eating dinner but close up photos of each dish. Guests should be able to zoom into the images for more details.
2. “Less Is More” is always the best way to describe your product
Understanding the advantages of your products compared to your competitors is crucial. You should let your guests know about this too. Tell your guests why they need to try your amazing products to increase their stay experience with you. Even though product descriptions are very important, you still need to shorten them as much as possible. Don’t let the wall of information distract them from making a purchase.
3. Detailed inclusion increases online sales conversion
Inclusions are the most important part of any online sales. Guests will evaluate the value of the product based on the price and inclusions. Sometimes, we are too focused on products we are selling and unknowingly ignore some minor details which will attract guests in making a purchase. We should clearly tell the guests what they are paying for.
For example, adding complimentary mineral water, cold towel and English speaking driver into the airport transfer product. This will remind the guest they might encounter a communication problem when they are hiring a public taxi. You could also allow guests to imagine how comfortable it is to receive a cold towel and mineral water after a long flight.
Another example is a hotelier might think that a foot wash before a spa treatment and a refreshing tea after the treatment is already part of the entire spa package. But listing them separately as an inclusion will definitely differentiate your spa treatment with others. Giving a better experience for your guests.
4. Fewer T&C shortens the decision-making process
When we create a promotion, aside from the price, T&C is the next most important consideration. We may exclude some conditions that the offer does not apply or the limitation to combine the offer with others. Although it makes it very clear to your guests, but it also distracts them from making a purchase.
5. Online purchase discount drives more pre-arrival sales
Who does not want to drive more revenue as early as possible? This is also why most hotels continue providing early-bird rates to secure reservations in advance. This same theory can be applied to ancillary services and products. If your guests understand that the discounted price is only valid for pre-arrival purchase, this will shorten the decision-making process.
This is a very common online shopping behaviour. Discounted prices will draw more attention while guests are browsing products online.
Revisit your own upsell offers and try to optimise them by using these 5 tips. We believe that you will gain a significant increase in your online sales.