How Chroma Hospitality Ensures Guest Safety and Enhances Guest Stay Experience After COVID-19

Crimson Resort and Spa Boracay sets Culture of Clean

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Philippines-based Chroma Hospitality Inc., the management company of Crimson Hotels and Resorts and Quest Hotels and Resorts, is a young and forward-thinking company. They recently introduced “Culture of Clean”, an intensified cleaning guideline which ensures guest safety and enhances guest stay experience amidst the COVID-19 outbreaks around the world.

“As we gear up our hotels and prepare for the new era of travel during this pandemic, we have created intensified guidelines for sanitation and cleanliness to make our guests feel secure when staying in any Crimson or Quest hotel.”

James Montenegro – Country Manager of Chroma Hospitality Inc.

The new Culture of Clean

The Culture of Clean was created to elevate the customer’s evolving expectations and answer the worries for frequent travelers during this pandemic. Guests can expect a seamless and safe welcome to any Crimson or Quest hotel starting from the airport pick-up and during their actual stay with these enhanced safety standards:

Enhance Guest Experience

enhance guest stay experience and ensure guest safety after COVID-19

By using KAI to engage pre-arrival guests, their hotels would be able to collect valuable check-in information prior to arrival. They will use the information collected to shorten the check-in process. At the same time, understanding the interests and stay preferences of their guests.

As soon as guests arrive at the airport and proceed to the hotel vehicles, each vehicle will have customized driver-passenger partitions to ensure safe distancing and will also include upgraded amenities for guests such as hand sanitizers and anti-bacterial wet wipes.

The hotel chauffeur will show guest a QR code which will inform guests of the new processes such as express check-in, a new limit of guests per elevator, enhanced room sanitation and more.

When guests arrive in their hotels, all guests will undergo thermal scanning and a sanitizing footbath mat will be visible in all entry points to ensure that no viruses are carried inside the Hotels.

There will be UV sanitizers which will be used to disinfect and sanitize all guest luggage before it is delivered to the guest room.

During the check-In process, an express check-in service will offer the convenience of a more efficient check-in, minimal guest-staff interaction and less congestion at the lobby. With the enhanced focus on sanitation, all front office counters in any Crimson or Quest hotel will be sanitized regularly.

Elevated Room Sanitation

All the guest rooms will be disinfected and will remain empty for 24 hours after thorough cleaning and disinfection before accepting another guest to check-in. The Housekeeping associates will wear personal protective equipment as part of their regular uniform and will ensure that high traffic areas such as elevators, handrails, doorknobs are regularly sanitized and disinfected every two hours.

Guests will also be at ease as the hotels implement sanitized tags placed in areas in the room including glassware. Even the toilet bowls will now be tagged with the sanitized label.

Electrostatic sprays will be used around the hotels to sanitize rooms and public areas and aside from this, a UV bulb will be installed in the room lamp while cleaning as an added sanitization measure, the regular light bulb will be placed back once finished. After these safety measures are done, no one will be allowed to enter the room and a sanitized seal will be placed on the door.

Upgraded Food and Beverage Practices

To implement the elevated sanitation guidelines in the Crimson and Quest hotels’ dining outlets, the following will be the new normal:

  • Strict social distancing will be followed by the hotel associates with guests.
  • Automatic dispensers of hand sanitizers will be seen in public areas for easy access to all guests.
  • Tables will be reduced to ensure social distancing and have a maximum of four persons for every 10 sqm.
  • Condiments such as salt and pepper will be in single-use sachets.
  • Germicidal ultra-violet light system will be installed to disperse floating virus particles.
  • Buffet set-up will be restricted by discontinuing self-service keeping in mind the safety of both guests and hotel associates.

The measurement of how Chroma Hospitality Inc. reassures its guests and associates safety will become the new protocols in the hospitality industry during/after this COVID-19 pandemic.

Hotels should consider implementing technologies to remain at the highest service standard by reducing unnecessary contacts and keeping the most important human touch. This ensures guest safety and enhances guest stay experience.

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