Hotel Guest Experience Strategy – Guests want their hotel experiences to reflect new capabilities, personalization, and seamlessness while still delivering the exceptional high-touch hospitality they are used to.
In order to deliver this utility, hotels are able to collect more and more information on their guests and their ideal stay than ever before. However, despite the volumes of data provided, collected, or available via social media and other means, tracking a single view of the guest, making sense of the data available, and using it in a meaningful way remains a true challenge.
Today, in order to win and retain guest preference, hotels should be more thoughtful about how people and technology, powered by insights, weave together to deliver authentic hospitality.